The NIV is second most read version of the Bible.
It must be true. I read it here in The Washington Post, which also says 88% of Americans own at least one copy and that 40 million Bibles are sold here annually:
'The Bible business is booming. There are annual sales of 40 million Bibles — from study Bibles to family Bibles to pocket Bibles. That’s not even counting foreign markets. As journalist Daniel Radosh observed, “The familiar observation that the Bible is the best-selling book of all time obscures a more startling fact: The Bible is the best-selling book of the year, every year.”'
