Peter Stanford, here:
The 95 theses – and much of what Luther subsequently said in public as his message spread across the continent, right up to his excommunication in 1521 – were the work of a classic disrupter who, in today’s terms, wanted to drain the “Vatican swamp”.
Fluent in the language of the street, the undeniably charismatic Luther wrote most of his best-known and most inflammatory texts not in church Latin but in German, going on to produce in 1522 the first translation of the New Testament into everyday German, and in 1534 a translation of the whole Bible.
Those in the pews no longer had to rely on the word of priests and bishops instead of the word of God. He realised the force of appealing over the head of “experts” long before Michael Gove hit upon it in the Brexit push.
And in working with the owners of newfangled printing presses, he was among the first to spot the potential of what was the social media of its day as an alternative means of spreading his new anti-establishment gospel. Pamphlets of edited versions of his tracts spread like ripples through Germany, then Europe, Rome and even England. In an age of widespread illiteracy, he made sure he engaged those who could not read by including illustrations, using crude, often satirical woodcuts from the studio of his close friend and fellow Wittenberger, Lucas Cranach the Elder.
So when he stood before the Holy Roman Emperor and the princes and prelates of Germany at the Diet of Worms in 1521, defending his writings on pain of death, Luther had crowds outside on the streets rallying to his defence, stirred up by leaflets and posters saturating the town.
Much as they wanted to be rid of “this petty monk”, as pope Adrian VI labelled him, the establishment could not hand him over to his fate for fear of igniting an uprising. So Luther, unlike those earlier would-be reformers, lived to put his theories into practice.