From the report here:
The influence of INC Christianity can be seen in the millions of hits on many of their web-based media sites, large turnouts at stadium rallies and conferences, and millions of dollars in media sales. In our interviews with leaders, we found that Bethel, an INC ministry based in Redding, California, for example, in 2013 had an income of US$8.4 million in media sales (music, books, DVDs, web-based content) and $7 million in tuition to their Bethel School of Supernatural Ministry. ... [I]ts proponents have a fundamentally different view of the relationship between the Christian faith and society than most Christian groups throughout American history. ...
Most INC Christian groups we studied seek to bring heaven or God’s intended perfect society to Earth by placing “kingdom-minded people” in powerful positions at the top of all sectors of society.
INC leaders have labeled them the “seven mountains of culture.” These include business, government, media, arts and entertainment, education, family and religion. In this form of “trickle-down Christianity,” they believe if Christians rise to the top of all seven “mountains,” society will be completely transformed.